ABOUT THE DIGITAL MARKETING:
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s. Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
Training Curriculum:
1. Social Media Marketing
Social Media Marketing (SMM) involves paid as well as organic marketing techniques on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, etc. You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
2. Digital Media Planning and Buying
Media Planning is determining when, where, and how often to advertise to maximize conversions and ROI. In this module, you will learn what media buying is and its various types. Courses also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc. You will also delve into platform-based Ad space, and media planning and budgeting. You will be adept at building an effective media planning and buying strategy by the end of the course.
3. Web Remarketing
Web Remarketing is the process of using a JavaScript tag to serve targeted ads to consumers who have visited your website or taken an action on it. In this module, you will learn about the basics of remarketing and how to create a remarketing list. You will receive training on how to create remarketing lists on Google Ads using the Google Ads tag and on Facebook using their Facebook Pixel code. In addition to this, certain courses also delve into dynamic remarketing and case studies on it.
4. Mobile Marketing
As the name suggests, mobile marketing is the act of promoting your business via mobile. In this module, you will learn how to promote your app, increase app installations, analyze app metrics, and app store optimization (ASO). Besides this, you will learn how to increase an app’s engagement through in-app advertising, in-app messaging, and push notifications. Another aspect of mobile marketing training focuses on conducting mobile web analytics and mobile display advertising which very few courses cover.
5. Content Marketing & Strategy
Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. This module comprises exhaustive training sessions that delve into content marketing and its importance. Here, you will learn in-depth about the various types of content and how to capitalize on trending topics. Besides this, you will also learn about content bucketing and how to create a social media content calendar for a brand. If you choose the right course, they might also show you case studies on successful content marketing strategies of brands for deeper understanding.
6. Search Engine Marketing
Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the courses will teach you how to carry out SEM activities via the Google Ads platform. You will learn all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, you will learn how to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV), and other such metrics. As a part of the course module, an advanced comprehensive course will also teach how to write a compelling ad copy, URL, ad description, and call-to-action (CTA).
Highlights Of 6 Months Training
- Training can convert into stipend once the tehcnology is fully learnt.
- 100% Job Assistance with 500+ Leading MNC”s
- Project Certificate from Patna Industrial Training
- Training Certificate from Patna Industrial Classes: Training & Development Centre
- 100% Practical Training only.
- Training Targeting Industrial Website Development in Patna
- Live Project work Under Great Supervision
- 6 Month written work Exp. Certificate – Pvt. Ltd Company
- Resume & Interview Preparation from Our Experts
- 100% free Consultancy from our Corporate HR Manager
- Net and PHP Training on our Commercial LIVE PROJECTS.
- Experience of Live hosting and Server Management.
- Experience Certificate would be given for Asp .NET / PHP Live Project